Measuring ROI in the Metaverse

The most interesting news to come out of the Virtual Worlds ‘08 Conference so far is the announcement that MoU is spearheading an industry coalition to commission Forrester Research to do a study on measuring ROI in online virtual worlds. Currently, there is no standard for measuring engagement levels like there are in other media […]

Posted at 10am on 4/6/08 | no comments; | Filed Under: Virtual Worlds | read on

2007: Virtual Worlds in Review

I came across this excellent overview of virtual worlds trends in 2007. I have a feeling we will see a lot of these issues being addressed in 2008. In particular, I expect to see more business tools in 2008 as well as a lot of energy being focused on simplifying the user experience, particularly for […]

Posted at 12pm on 1/7/08 | no comments; | Filed Under: Virtual Worlds | read on

About

My name is Steve Dashiell. I am an experienced entrepreneur, investor and lecturer. This blog will contain random thoughts pertaining to my passion for emerging technologies and markets, with a particular focus on Asia and the development of the 3D Internet.

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